Brand Analysis 

Starbucks is a brand known for their high-quality, hand-crafted hot and cold coffee and tea brews and blends as well as refreshing seasonal drinks complemented with quick-service food. 

Completing a brand analysis for Starbucks provided a deeper look into how the brand operates internally and externally to gauge the alignment of brand messaging and what possible changes could be made to improve strategy and overall brand value.  When delving into Starbucks, the analysis provides an overview, detailed brand offerings, a look at the competitive landscape, key audience, positioning, messaging, communication, SWOT (strengths, weaknesses, opportunities, threats) analysis, and recommendations for the brand.